Design and development starts in Xander's home studio in Portugal. Once a sample is finalized, the production is passed over to his friend Lydia who’s based in Handan City. Xander met Lydia through an old contact while he was working in buying & merchandising. Lydia is Head of Production, she works from her studio with her Assistant, Lily. Both women are young mums and between them, lead by Lydia’s expertise, they handmake all pieces of jewellery for the brand. Lydia & Lila have been friends for almost 20 years and live close to one another.
Once production is finished, everything is shipped to the warehouse in Swansea. Tory, the Assistant Manager, over-sees the warehouse. They pick, lovingly pack and send out all orders for the brand. Both woman are also young, working mums. Tory is a qualified children's swimming instructor, while Sam, looks after children during lunch break's in school. All of the styles are shot by Amy, our model from her back garden and around her home. Amy is based in Northamptonshire and is studying her Masters. Xander met Amy on Instagram. Xander and Tory are friends for more than 15+ years! They met and bonded over their love for music at a festival in Swansea. Xander has been friends with Sam since he was 17 and, although growing up on separate paths, they re-connected late 2020 when Sam joined the company.