All design and development starts in Xander's home studio in Portugal. Once a sample is finalized, production is passed over to his friend Lydia who's based in Handan City. Lydia also works from her home studio. She's a young business owner and mum, and when her children are asleep, she makes jewellery. Xander met Lydia though an old contact when he was working in buying and merchandising many years ago, they became friends immediately.
Once production is finished, everything is shipped to the warehouse in Swansea. Tory, the Assistant Manager, is also a young mum who picks, lovingly packs and sends out all orders with help from her Assistant Sam. All of the styles are shot by Amy, our model from her back garden and inside her home in Northamptonshire. Xander met Amy on Instagram shortly after launching his collection.
Xander and Tory are good friends for more than 15+ years! They met and bonded over their love for music at day festival in Swansea. Xander met Sam when he was around 16 years old and, after growing up on separate paths, they re-connected late 2020 when Sam joined the team...and as for Moh, he's a new recruit into the business. He joined us mid-2021 and has been a crucial team member for the growth and development of our website.