About Xander Kostroma

Anything in your life is possible.

Xander is inspired by the world around him. His brand reflects his love for nature using elements of wood, rattan, semi precious stones and mother of pearl detailing.

Xander firmly believes that: Anything in life is possible. No matter what your background, you just need to focus on what you want, believe you already have it and then you will create it. 

Sounds interesting?!

He'd love to hear from you! DM him @XanderKostroma on Instagram.


Meet the tea - Xander Kostroma
Xander - Founder & Designer
Meet the team - Lydia
Lydia - Jewellery Production Manager
Meet the team - Tory
Tory - Warehouse Manager

All design and development starts in Xander's home studio in Portugal. Once a sample is finalized, production is passed over to his friend Lydia who's based in Handen City. Lydia also works from her home studio. She's a young business owner and mum, and when her children are asleep, she makes jewellery. 

Once production is finished, the goods are shipped to the warehouse manager at the Swansea office. Tory, is also a young mum who picks, lovingly packs and sends out all orders with help from her part-time assistant.

Xander and Tory are good friends for more than 15+ years! They met and bonded over their love for music at day festival in Swansea.


Xander was born into a single parent, working class family in Swansea. Aged just 16, he found himself homeless. Thick skinned, he knew that his first priority was for him to earn a living. He found a job working nights as a pot washer at a local restaurant, while during the days, he continued his studies in school. A year later, he left the restaurant to work in the coffee shop at Marks & Spencer's.

Xander was promoted to store Visual Merchandiser which was where his interest in fashion began. Moreover, he realized his passion for jewellery. At 19 he left M&S to start his first company selling ex high street clothing on eBay which was where he learnt about selling online.

His interests continued to grow.

Aged 22, Xander accepted a head office role in Manchester working as an Assistant Merchandiser for JD Sports. Xander lived in Manchester for 2 years until 2012 when he emigrated to Ticino, Switzerland to work in a head office role at Vans.

He left VF International late 2013 to go freelance. In 2015, he founded his company Xander Kostroma Fashion Ltd acquiring an exclusive license to produce jewellery and accessories for a UK brand, launching the division.

Around 3 years later, Xander left the license to concentrate on his own projects, one of which was the successful creation of his own name collection; Xander Kostroma® which he launched though his UK concessions Freemans.com & Lookagain.co.uk cementing a name for himself as a stand alone designer.

During the 2020 global pandemic Xander relocated to Lisbon, Portugal. He is currently developing a range of scarves inspired by his move - launching: Fall 2021.

  Xander Kostroma's little dog, Luna
About Xander Kostroma
Xander sampling new designs
About Xander Kostroma jewellery and accessories
The finished sample before production
About Xander Kostroma
Xander working with recycled plastic