Aged 22, Xander accepted a head office role in Manchester working as an Assistant Merchandiser for JD Sports. Xander lived in Manchester for 2 years until 2012 when he emigrated to Ticino, Switzerland to work in a head office role at Vans.
He left VF International late 2013 to go freelance. In 2015, he founded his company Xander Kostroma Fashion Ltd acquiring an exclusive license to produce jewellery and accessories for a UK brand, launching the division.
Around 3 years later, Xander left the license to concentrate on his own projects, one of which was the successful creation of his own name collection; Xander Kostroma®. He launched though his UK online concessions Freemans.com & Lookagain.co.uk cementing a name for himself as a stand alone designer.
During the 2020 global pandemic Xander relocated to Lisbon, Portugal which is where he works today. He is currently developing a range of scarves inspired by his move from the Swiss Alps to the Portuguese sun.