Anything in your life is possible.

All the design and development starts in Xander's studio in Switzerland. Once a style is finalized, production is passed over to his friend Lydia, who’s based in China, where she begins the process of making all our jewellery. Lydia manages everything from start to finish which includes sourcing all raw materials prior to production to exporting the final finished & packaged goods to Tory, our warehouse coordinator who's based in Swansea, Wales. Tory receives all products into the warehouse and it's from the adjoining office that all orders are packed and shipped out globally.

Xander and Tory are good friends for more than 15+ years now! Funny story, they met and bonded in a bush at a day party in Swansea.

Xander was born into a single parent, working class family in Swansea, Wales. After a strained and troubled relationship with his mother, aged just 16, he found himself homeless. Thick skinned, he knew that his first priority was to find a way to earn money. He got a job working nights as a pot washer at a restaurant, and during the days he continued his studies in school. A year later, he got accepted for a more stable job working in Marks & Spencer's on the weekend where he was assigned to the coffee shop.

After a while, Xander was promoted to store Visual Merchandiser which was where his interest in fashion began. Moreover, he realized he loved jewellery and accessories and became almost obsessed with learning everything he could about the brand "Per Una".

At 19, he left M&S and started his first business selling ex high street clothing on eBay. Aged 21, Xander got accepted into Swansea university studying Surface Pattern Design wanting to develop his fashion technical skills further. He completed his HND before going on to launch his first label Emi Jewellery in 2009.