Xander was born into a single parent, working class family in Swansea, Wales. Aged just 16, he found himself homeless. Thick skinned, he knew that his first priority was to find a way to earn money. He got a job working nights as a pot washer at a restaurant, and during the days he continued his studies in school. A year later, he got accepted at a more stable job working in Marks & Spencer's on the weekend where he was assigned to the coffee shop.
Around a year later, Xander was promoted to store Visual Merchandiser which was where his interest in fashion began. Moreover, he realized he loved jewellery and accessories and became almost obsessed with learning everything he could about the brand "Per Una".
At 19, he left M&S and started his first business selling ex high street clothing on eBay. Aged 21, Xander got accepted into Swansea university studying Surface Pattern Design wanting to develop his fashion technical skills further. He completed his HND before going on to launch his first label Emi Jewellery in 2009.