Anything in your life, is possible.

Xander is based in Lisbon, Portugal and from his home studio, all jewellery samples are initially created. Once a design is finalized, the sample for production is recorded digitally and emailed to Lydia (Head of Jewellery Production). Lydia is based in Handan City, China and it’s from her studio, with the help of her two, (soon to be three!) assistants; Lily & Pinna that our jewellery production is carried out. The women, led by Lydia’s expertise, hand-make all pieces of jewellery including suncatchers for the brand.

Once production is finished, the goods are shipped to Swansea, Wales where Tory, the manager, along with her assistant, Igor receives the goods in the warehouse. It’s from this location that all orders are picked, lovingly packed and shipped out globally. Xander and Tory are friends since meeting at a day festival in Swansea, circa 2009 meanwhile Xander met Lydia while he was working in retail buying & merchandising.

Finally, Amy, the in-house model shoots from around her home and garden in Northamptonshire, England while Ria, the second photographer, captures the lifestyle images from her studio in Norfolk, England. Xander met both women on Instagram.

Xander was born on the 7th of April 1987 into a single parent, working-class family in Swansea, Wales. After a strained relationship with his mother, he eventually found himself homeless at age 16. Xander “sofa surfed” for some months before finding a job working nights as a pot washer at a local restaurant. He moved into a small bedsit along the seafront in Swansea, all the while continuing his studies at secondary school. A year later, aged 17, he successfully secured a weekend job in the coffee shop at M&S bringing some stability into his life.

Management soon recognised his potential and promoted him to store Visual Merchandiser. It was here at M&S, that his interest in jewellery began. Aged 20, he left to create his first company selling ex High Street clothing on eBay which he ran for 2 years, 

In early 2012, Xander was approached by the recruitment team at VF International based in Switzerland. He passed the interview and emigrated to the Italian speaking canton called Ticino to work at the European Headquarters for the luxury denimwear brand 7 For All Mankind. Xander was immersed in the Italian culture, he learnt to speak Italian and spent most of his free time travelling around Northern Italy. Although Xander enjoyed his role at VF, he felt like he could no longer grow, so in late 2013 he handed his notice to work freelance.